A shopping mall is basically a shopping building complex joined by walkways. The walkways are escalators, lifts and comfortable stairs that connects all type of shops at one roof. It provide shopping and entertainment both.
Visiting a shopping malls is very enjoyable for me. As it provides change from daily repeatitive schedule work. Huge lighting gives extra cheer and energy. Shopping Mall given us shopping with comfort. No more smoke and dust of the market can disturb while shopping.
The shopping has partly transformed from "Kirana" and "Boutiques" to organised shops like malls, hypermarkets, supermarkets and lifestyle stores. Mall can be one word for market for all.
On the occasion of Durga Puja we use to visit our super markets Bigbazar of Citycentre Durgapur. This shopping mall brought very much comfort to us. At least we now have a clean place for our entertainment. Now we can opt different brands for same type of product. The food items are usually of superior qualities. Shopping with comfort of air-conditioned cool air become possible due to shopping malls culture. There are perfect combination of surrounding shops for eatables. South Indian dish or North Indian dish or Chinese etc are all available very close. The 89 Cinema are at the top floor of the Bigbazar. It is very neat and clean and have four screens. We can watch movies according to our choices.
The negative sides of the shopping malls are that they are little bit costlier than open market. Negotiation are not possible there. Open market are still giving tough competition to the shopping mall because of cheap sense. Major purchasing class of India still prefer cheap goods over lifestyle comfort of marketing system. Because of this reason many shopping malls are failing in its business. It is also because very limited research are done about consumer habits of a particular zone.